Lakeside Branding

Fonts

Title: Anton Regular
Body/Paragraph: Poppins Regular
Font size: 16px
Font weight: 400
Letter spacing:  0.12 EM
Line Height: 1.5 EM
Color:  black (#000000)

Lakeside International Colors

Orange
PMS                1655 C
CMYX             0  I  63  I 92  I  13
RGB                223  I  83  I  18
HEX #            DF5312

Blue
PMS                301 C
CMYX             84  I  34  I 0  I  47
RGB                21  I  89  I  135
HEX #            155987

Lakeside logos

Lakeside Logos

international logos

international logos

Nostalgia Logo

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navistar logo

fnav log-01

Badgerland idealease logos

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idealease logos

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press kit Lakeside International trucks

Mission

We keep you driving forward so you can focus on what matters most.

From the front doors to the body shop and out to the road ahead, we are with you every inch of every mile.

With industry leading products and world class service, our unwavering commitment is to keep you running, because what you do matters.

There is power in peace of mind.

Vision

We create economic opportunity for our customers, suppliers, and employees by being the trusted dealer of choice.

We want to be the place you want to retire from. We know that the best employees create the best customer experience, and customer experience is everything.

Values

We are a family first organization, built on a core belief that our people are the difference.

Do the right thing. Trust powers everything, we say what we mean and mean what we say.

We win as a team. Play for the front of the jersey, we cross the finish line together. Power your passion. We never stop learning, never stop trying and never accept the status quo.