DEALERSHIP GIVES BACK TO THE COMMUNITY WITH “35 FOR 35 PAY IT FORWARD PROGRAM”
Milwaukee, WI— February 1, 2020 —Lakeside International Trucks, the largest full-service medium and heavy-duty commercial truck dealership in southern Wisconsin and north-central Illinois, celebrated its 35th anniversary in 2019. Since its beginning in 1984 under the ownership of Bill Reilley, Sr., Dealer Principal, the truck dealership has grown to eight locations including headquarters in Milwaukee and locations in Janesville, Madison, Monroe, Racine, Random Lake and West Bend, Wisconsin and Rockford, Illinois.
“For the past thirty-five years, our company has provided superior customer service and operational efficiency that maximizes vehicle uptime for our customers,” said Bill Reilley, Sr., Lakeside International Trucks. “We have grown and thrived in our markets because we have continually invested in new state-of-the-art equipment and facilities as well as staff training and development. Our loyal customers know when they come to a Lakeside location for a purchase or for service, they will be treated fairly and served by trained professionals.”
“When my father, Bill Reilley, Sr. embarked on his journey to Wisconsin in 1984, he took on an existing International Truck dealership that was closed due to poor performance and financial difficulties,” explained Bill Reilley, Jr, President, Lakeside International Trucks. “He had a singular goal: To become a successful truck dealer. Since then, with a commitment to customer satisfaction and a guiding principle to always do the right thing, Lakeside has flourished and expanded to eight locations and 350 employees. His focus as an owner and dealer principal has always been on achieving market leadership in every facet of the business—a goal that we all work to achieve each and every day.”
About Lakeside International Trucks, LLC
Lakeside International Trucks, LLC, is the largest full-service medium and heavy-duty commercial truck dealership in southern Wisconsin and north-central Illinois. Lakeside has headquarters in Milwaukee and operates locations in Milwaukee, Janesville, Madison, Monroe, Racine, Random Lake and West Bend, Wisconsin and Rockford, Illinois. For 35 years, Lakeside has been committed to offering customers quality products, superior service and responsiveness unequaled by any truck dealership in the region. Lakeside offers the complete line of International® medium, heavy, and severe service trucks, diesel engines, as well as International brand and all-makes parts. Lakeside has over 100 ASE® certified technicians, a state-of-the-art body shop and more than $10 million in parts inventory. Badgerland Idealease, a division of Lakeside International Trucks, provides full-service leasing, late model commercial truck rentals at all Lakeside locations and dedicated maintenance programs. Badgerland Idealease has more than 600 trucks in its fleet. Additional information can be found at www.lakesidetrucks.com.
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