Milwaukee, December 1, 2023 — Lakeside International Trucks is pleased to announce that its President and CEO, Bill Reilley, Jr., has been nominated for the prestigious American Truck Dealer (ATD) 2024 Dealer of the Year award. This national accolade recognizes outstanding commercial truck dealers for their exemplary business performance, industry leadership, and dedicated service to local communities.
Bill Reilley, Jr., an International® truck dealer with nearly four decades of experience in the industry, leads eight dealership locations across Wisconsin and Illinois. His commitment to excellence, customer satisfaction, and community engagement has earned him this well-deserved nomination, adding to other industry acknowledgments including Navistar’s Circle of Excellence & Presidential Award, and the Idealease OneElite Award.
“I am genuinely honored and humbled to be considered for the ATD Dealer of the Year nomination. While I may be the one in the spotlight for the award, this recognition is truly a reflection of the 325+ employees of Lakeside International and Badgerland Idealease who day in and day out, come together to deliver on our commitment to customer satisfaction,” stated Bill Reilley.
The nominees for the ATD 2024 Dealer of the Year were carefully selected by leaders from state, metro, and national dealer associations, as well as fellow ATD members. Bill Reilley, Jr. is one of seven commercial truck dealers nationwide to be nominated for this coveted award.
A panel of judges from Indiana University’s Kelley School of Business will evaluate the nominees and ultimately select the winner. The chosen recipient will not only receive the title of ATD 2024 Dealer of the Year but will also be invited to serve as a guest lecturer at the University, sharing their professional journey and insights with students aspiring to enter the world of entrepreneurship.
In addition to this honor, the winner will have the unique opportunity to serve on the ATD Board of Line Representatives for a one-year term, albeit in a non-voting role. This role allows the recipient to contribute their expertise to the industry at a national level, shaping the future of commercial truck dealerships.
Bill Reilley, Jr.’s nomination is a testament to his outstanding contributions to the commercial truck industry and his unwavering dedication to customer satisfaction and community service. Lakeside International Trucks is proud to support him in this endeavor and looks forward to the results of the evaluation by the panel of judges.
About Lakeside International Trucks:
Lakeside International Trucks is a leading dealership network specializing in International® trucks, with a presence in eight locations across Wisconsin and Illinois. Committed to delivering exceptional service and building lasting customer relationships, Lakeside International Trucks is a trusted partner in the commercial truck industry.
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